The new season collection has arrived and our SS19 collection is the definition of cool and breezy.

The new season collection is inspired by six different stories and eras creating easy to wear, contemporary and stylish designs. The six stories have been inspired by the themes of 'Modern Utility', 'Riviera', 'Festival Soon Come', 'Normcore', 'The Revere Shirt' and 'Embroidery'. Working separately or together these looks are the answer to a bleak man’s wardrobe who’s style is compromised by the lack of affordable premium menswear.

In our lookbook we will show you how you can optimise your clothing to create the best looks. When it comes to everyday styling inspiration for those chilled out and casual days, our minimalist 'Modern Utility' and 'Normcore' style range provides a classic and contemporary look, with block crisp and clean colours. Whereas our ‘Festival Soon Come' inspired looks are more visually vibrant. The looks contrast in colours, textiles and styles pulling together an eye-catching outfit. Our bright patterned revere collar shirts are a great example of how to wear a casual shirt with more character.

Check out our lookbook below for some style inspiration and how you can change up your outfits this season.


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