Daniela Panaro Chats to The Idle Man

Daniela Panaro feature black and white dress

We chatted to inspirational fashion designer Daniela Panaro in our Best of The Web series. 

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Having discovered her passion for fashion during her career as a reporter, Daniela threw herself into fashion designing and eventually started her own fashion label with just $200. Since then, her fashion label has gone from strength to strength, with recognition from industry-leading brands such as Coca-Cola.

In between designing stunning clothing lines, Daniela also finds time to inspire women and youngsters and has become an ambassador for a number of brands. With an exciting year ahead of her, we caught up with Daniela to find out what 2016 has in store for her and we hear what she hates to see a man wearing.

Keep up to date with Daniela’s activities: Website | Instagram | Twitter

Can you tell us a little bit about what you do and when you got into it?

In 2006, I was studying journalism at university and at the same time working as a lifestyle reporter. One day, I had to cover a fashion week and in that exact moment I realized that fashion was my passion. The week ahead from that event I registered myself at a fashion academy and started running both careers in parallel.

Then, while I was still at school I founded my fashion brand No Pise La Grama with 200 us dollar, enough money to pay 6 months rent at a tiny office where I began. There I had time to develop my concept and product in order to be able to self-fund my dream.

I am a young fashion designer who expresses elegance, versatility, and originality, characteristics that have become alluring to countless women who have discovered in my designs an alternative to conventional options. The use of clean cuts and its exclusive designs reflect a lifestyle projected by my lines making NPLG a leader in Venezuela and the region.

Daniela Panaro blazer jeans outfit

No Pise La Grama means “don’t step on the grass”’; a name chosen as a response to the need for a change in the fashion industry. With my company I promote quality, national production, self-improvement, and I work on developing self-esteem amongst my team.

During the first year, No Pise La Grama was invited to share the runway with the famous Italian firm Costume National. Since its first steps, NPLG has engaged the support from several celebrities and the media including E! Entertainment Television, CNN, the Parsons journal, etc.

In 2011, the World Economic Forum named me as a member of the Global Shapers community. This coveted international honour recognized my leadership in the fashion industry.

In 2012, Coca-Cola light launched a TV campaign featuring me. It was inspired by my trajectory and consistency under the slogan “Stay extraordinary”. In 2013, Coca-Cola light featured me once again, this time revealing a bottle and a can designed by me. Both campaigns took over stores and screens.

white and gold dress summer
White and gold dress, Photo Credit: No Pise La Grama Spring/Summer collection

The 2014 Latin Grammy was a great moment for me, that night Mariana Vega during her on-stage performance she wore a custom made dress specially designed by Panaro for her. Vega won the award for best new artist and her voice and look caught the attention of many, including the New York Times and Latin People magazine.

In 2015, I was named director of AJE (Young entrepreneurs association), an organization that supports young honest entrepreneurs and enterprises in their country of origin. The same year I was elected to be WED’s ambassador of Venezuela, initiative of Wendy Diamond and the United Nations, which celebrates the women’s entrepreneurship day.

How was 2015 for you? Any major highlights?

2015 was amazing and exciting, it was my first year as a mom, I was named director of AJE (Young entrepreneurs association), and elected to be WED’s ambassador of Venezuela. We launched our online shop, we did a beautiful collection and we opened our second store at a great fashion mall, I also received the invitation for being a participant at the World Economic Forum, Davos 2016, amongst others.

Pink and navy dress summer
Photo Credit: No Pise La Grama Spring/Summer collection

What song have you got on repeat at the moment?

Love yourself of Justin Bieber, I have turned myself into a Belieber!

What fashion advice do you have for a man?

Please do not make it look as you have tried too hard to get the right look, I think freshness as well as spontaneity are the key to looking great.

Daniela Panaro white jacket designer

If you could give your younger self one piece of advice what would it be?

Always focus on improvement, that is my advice for my younger and for my today’s self 😉

1 tip to grow your Instagram account?

I think that the best tool you can use to have a strong account is to curate what you are going to post, try to transmit a solid and constant message through your pictures, do not just post without a micro editorial sense.

What’s the one thing you never want to see a guy wearing? 

There are so many things I do not want to see a guy wearing! But the biggest is tight clothes!

pink dress summer
Long pink dress, Photo Credit: No Pise La Grama Spring/Summer collection

Any major plans for 2016?

A lot of plans, 2016 has started in an amazing way, which inspires me to pursue my goals with even more determination. During this year I mainly see myself working on the growth of my company and fashion line, as well working for the non-profit organization I am part of as Global Shapers community of the World Economic Forum, Aje Venezuela, and Wed. I would also love to become a mom for 2nd time.

What is your one guilty pleasure?

I have two main guilty pleasures:

1. An exquisite homemade chocolate mousse with rum, made by one of the cookers from La Hacienda Santa Teresa (A farm where the best rum of country is produced).

2. The butter served with Maldom salt at the restaurant Marea in New York.

Who’s the most stylish man on the planet for you right now?

Definitely is Nacho Figueras. I admire how stylish he always appears, and it is incredible how he manages it to makes it look so effortless. I would describe his style as classical, wise, sporty and paternal.

Nacho Figueras style grid
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