Jyotsna Shankar Chats to The Idle Man

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We chat to fashion and lifestyle blogger Jyotsna Shankar

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After quitting her full time job, Jyotsna Shankar decided that her chic, beachy vibe was something she wanted to explore, beginning a fashion and lifestyle blog as a hobby and gradually growing it into a business. Her bright, floral, bohemian look and bubbly editorial style has attracted thousands of fans from all over the world, and with plans to expand her website further, Jyotsna’s just at the start of her blogging journey.

Keep up to date with all of Jyotsna’s activities on Blog | Instagram | Twitter

Can you tell us a little bit about what you do and when you got into it?

My name is Jyotsna (Jyo) and I am the founder and blogger behind the style and lifestyle blog Cuppajyo. I started my blog two years ago and primarily write about fashion, beauty, lifestyle and travel. I live in the beautiful San Francisco Bay area with my dear husband who is also my photographer.

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How’s 2015 been for you? Any major highlights?

2015 was great for me blog wise! I moved at the end of 2014 to California from the east coast and the move was the best for both me and the blog. Cali definitely brought out the best in me style wise, as it fits my sense of style very well – casual and beachy.

What song have you got on repeat at the moment?

Sundream by Rufus. I love downtempo and chill music!

What fashion advice do you have for a man?

Being comfortable in what you wear and carrying yourself with confidence. Don’t fall prey to trends that don’t suit you but find your niche and stick to it. If it’s just jeans and a hoodie, no problem – the most important thing is to be confident and comfortable in what you wear, and that’s the key to looking effortlessly chic always!

If you could give your younger self one piece of advice what would it be?

I think it would be to take the plunge to follow your dreams. I started my blog two years ago after leaving my full time job. I have no regrets now, but if I did take that action sooner it would have been so awesome!

1 tip to grow your Instagram account

Sticking to an aesthetic that resonates with your style. Also being engaged and supportive of the community is important.

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What’s the one thing you never want to see a guy wearing?

Super low jeans, I just don’t get it! Well fitted clothing is so much more stylish and flattering.

Any major plans for 2016?

Bringing new type of content to the blog. I recently started including travel posts weaved in along with my style and lifestyle content. I started off with the Maldives and Mexico and cant wait to share all that I have planned for the rest of the year!

What is your one guilty pleasure?

Any kind of dark chocolate!

Who’s the most stylish man on the planet for you right now?

David Beckham and Ryan Gosling.

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We chat to fashion and lifestyle blogger Jyotsna Shankar Read more best of the web guides After quitting her full time job, Jyotsna Shankar decided...
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