Berna Ibrahim Chats to The Idle Man

Berna Ibrahim street

We chatted to fashion blogger, influencer and marketeer Berna Ibrahim

Read more of our best of the web guides

In our Best Of The Web we chat to some of the most influential men and women from all over the globe, who’ve made an impact on the internet. We’ve chatted to artists, designers, musicians and more, and this week we’re chatting to fashion blogger Berna Ibrahim.

Wanting to show Middle Eastern women that they can be beautiful and creative with her style and fashion, Berna Ibrahim began her blog, focusing on a range of styles to bring out her effortless beauty. Her bold style, glamorous look and business motivation has inspired thousands of her fans, and she’s collaborated with dozens of brands such as Tommy Hilfiger, and has become known all over the world. We caught up with her to hear her thoughts on men’s fashion and style, and see what she’s been up to recently.

Keep up to date with all of Berna’s activities on Instagram | Website

Can you tell us a little bit about what you do and when you got into it?

I am a Turkish/Egyptian fashion blogger/influencer and marketeer living in Egypt. Here is some information about me:

Grew up in Turkey

Mother language is Turkish, Fluent English & Arabic

Studied Marketing at the Canadian International College in Cairo

International Business degree in London School of Economics

Currently handling my family business (Foreign Trade for chemicals)

Fashion Blogger & Lifestyle influencer

Certified Stylist from Beirut – The Agenda

Employee of the Year at Temsa (Leader holding group company Sabanci in Turkey)

Attended Paris Fashion week (You can find my Paris Diary on the blog)

Co-Owner Event Planing Company

I started my career in the fashion field since January 2015 , successfully collaborated with some major international brands like Tommy Hilfiger, currently Nike’s new face in Egypt and of course a huge supporter of all Egyptian Designers. I currently have 35K+ followers on Instagram. I launched my own website/blog “August 2015” 

My mission is to encourage Middle Eastern women to show how unique and different we can be and how easy it is to achieve amazing effortless looks

Berna Ibrahim Nike

How’s 2015 been for you? Any major highlights?

2015 is the best year of my life. I am so blessed to be able to achieve my goals. My dream came true. Being related to fashion was always my dream because I handle my family business (chemicals trading) so I always wanted to do something I was passionate about. Becoming one of the top fashion bloggers in Egypt is such an achievement for me, and when wanted to go international I partnered up with my best friend to create the blog.

What song have you got on repeat at the moment?

It’s a turkish song : guliz ayla – olmazsan olmaz

What fashion advice do you have for a man?

Please stop wearing skinny pants

If you could give your younger self one piece of advice what would it be?

Life is so short, don’t ever think you have enough time. Hurry up.

Berna Ibrahim striped trousers

Berna Ibrahim yellow top

1 tip to grow your Instagram account

Be different. Let the people realise you in a way.

What’s the one thing you never want to see a guy wearing?

Slip swimwear

Any major plans for 2016?


What is your one guilty pleasure?

Jelly candies

Who’s the most stylish man on the planet for you right now?


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We chatted to fashion blogger, influencer and marketeer Berna Ibrahim Read more of our best of the web guides In our Best Of The...
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