American sports footwear manufacturer, Etonic, explodes back into market this year with a concise collection of reissued styles, including the classic Street Fighter, the Trans Am Trainer and the ‘Akeem The Dream’ basketball boot.
Although a lesser-known brand amongst its peers, Etonic has a rich history of producing performance footwear, originally venturing into the the world of golf shoes in the mid-40s and consequently making a name for itself with its innovative technology and designs.
Moving into the 70s, Etonic stepped outside the world of golf to dip its toe into the ‘Running Boom’ with the introduction of a number of classic styles that we’ve seen reissued this year.
The early-80s saw Etonic dabble in yet more sports, firstly collaborating with legendary tennis player Fred Perry in 1981 and then producing signature shoes for Houston Rockets’ Hakeem Olajuwon in 1984.
2014 has seen the reintroduction of the Etonic brand to the mainstream market with a number of their classic styles receiving a new lease of light. The Trans Am, originally released in the 80s, is probably our favourite silhouette which features a full cow suede upper with tonal mesh tongue, white midsole and white brand embroidered branding. Other styles include the suede and mesh Street Fighter, first released in the 70s and also the ‘Hakeem The Dream’ hi-top basketball boot first released in the mid-80s.
Take a look at our first Etonic delivery and stay tuned for more classic styles and colourways landing in store very soon!