With Athleisure continuing to be a popular trend amongst the girls, we looked at a brand that focuses on more retro sportswear but this time for the boys. Said brand being ‘What We Wear’, founded by Tinie Tempah, based in London, hits the nail on the head when it comes to contemporary sportswear from the good old days.
‘What We Wear’ is inspired by the wardrobe of the modern man. Incorporating timeless British style with a modern edge and redefining the traditional sportswear silhouettes. For SS19, they redefined the nostalgic 70s-90s era of sportswear; revisiting old school favourites from red, blue and yellow luxe PE kits, tracksuits, shorts and matching shirts, all with a slight formal accent (trench coats and luxe tailoring were weaved into the collection). Inspired not just by the sport and iconic players, but the English casuals subculture – the lifestyle around ‘football hooliganism’ and the ideology of uniform.
Check the SS19 collection below from What We Wear to inspire you, and leave you with nostalgia from times gone by.