Superstar, Run DMC

Adidas rose to new levels of superstardom when Run DMC relased their hit song "My Adidas". Adidas caught onto this and signed Run DMC into the first deal with a non-athlete. Read more about Adidas.

Fun Fact

In the same year Run DMC played to 16,000 fans at Madison Square Gardens in New York. The crowd held up their Adidas sneakers when Run DMC played their famous song.