Japan has always been fascinated by denim ever since it first reached their shores from America, with Edwin being one of the first pioneers of Japanese denim. Edwin is on par with all the major players in the jeans industry, particularly when considering their selvedge denim, and it was Edwin who created the heaviest ring-spundenim jeanever, weighing 16oz, in 1963. Edwin has been internationally acclaimed since the 1970s onwards due to their denim treatment techniques and their ‘old wash’ ideology. Edwin’s ‘New Vintage’ is an adaptation of the ideas and origins of the company, as the jeans are hand replicated with a vintage wash to provide a popular throwback.
History of Edwin
Edwin isn’t a company that established itself overnight, and instead it’s the result of a 14-year process to deliver Japan’s first home sourcedjeans. Founded by M. Tsunemi in 1947, his first steps to creating Edwin were the humbled necessity of importing second hand jeans from the states. Once received, Tsunemi washed and mended them to redistribute to the eager Japanese consumers. It wasn’t until 1951 that Japan had their own denim manufacturers, enabling Tsunemi to create from inception to completion. However, the quality of denim along with the price meant it wasn’t a major success when compared to the American style denim, as it wasn’t considered value for money. Consequently, M. Tsunemi worked towards creating his own better quality denim and in 1961 he accomplished this, producing the first pair of self-made Edwinjeans.
Products from Edwin
Edwin’s ED-55, ED-80 and ED-85jeansare their most important jeans, being one of the main men’s go-to options. Their popularity stems from their consistency of producing high quality selvedge denim, heavy weighing, slim and taperedjeans. Every year their catalogue expands with Edwin producingt-shirts,jumpers,shirtsandjacketsto complement their bread and butter - thejeans.