Champion Footwear is the brandsfootwearline. Due to the new found success ofChampion'smain line they have broadened their product range to include a variety of classic tennis shoes.
History of Champion Footwear
The history of Champion goes back to 1919, where two brothers from Rochester, New York, founded a brand dedicated to their passion for sportswear. They began providing their products to Michigan University, but when word of the quality of their apparel began to spread they soon began to branch out to other schools. It wasn’t long till the military became interested in their sportswear, and Champion began providing them with pieces for their P.E classes.
In the 1950s Champion produced the logo that has stayed with them to this day, attaching it to the left sleeve of all their sweatshirts to give a personalised touch to their apparel. In the 1970s Champion made history by designing the popular hooded sweatshirt, as well a breathable nylon mesh fabric, used in manyjackets today, as well as the double sided t-shirt. Over the years Champion has strengthened its reputation in the athletic world by becoming the official outfitter for all 27 teams of the NBA, and has continued to push boundaries with the style and design of its clothes, going for bolder colour combinations and unique patterns.
Products from Champion Footwear
Champion footwear have taken the same approach to design as the main line by keeping things clean and minimal. The main silhouettes come in classic tennis sneaker style accompanied byChampioniconic branding. White and black base colours with hints of red and blue make the shoes versatile enough to wear with mostcasualclobber you have in your wardrobe. The Mercury Low is one of the best examples. Instead of the obvious logo placement Champion have channeled their signature colour scheme in the form of a striped ribbon running adjacent to the sole as well as on the heel tab. The off coloured sole also adds a vintage feel, reminiscent of Champions origins.