Feature image: Good Measure
New to The Idle Man - Good Measure are committed to getting the basics right. They focus on producing premium sweats and T-shirts created right here in England. Expect tough garments with heavyweight constructions and high-quality fabrications. All the things we like. We’re happy to have them on board and we hope you are too.
In a quintessentially British style, the Good Measure brand was founded in a pub over a good old pint or two. Discussions of 'we should do that' and 'it would be better if' concluded with the launch of the UK label who's sole purpose was to create simple garments of the highest quality. Judging by their first drop at the Idle Man, we'd say they nailed it.
Good Measure, Long Sleeve Chest Stripe, White and Emerald
Creating and sourcing the clothing in the UK whenever possible, is a small nod to the past history of the north west of England as the centre of the cotton industry. Good Measure state:
"Our manufacturing, both the materials and construction, is limited by what our mill and factory can produce, this adds an almost built in exclusivity and means we produce products on an 'as and when' basis and eschew the normal seasons."
We couldn't agree more. Fine materials, tough constructions simple silhouettes communicate an understated and season-less style. Perfect for building a comfortable, lasting wardrobe.