Championing the best of British design and ethical production, Wax London is definitely the menswear brand to know about right now. Its pieces are ridiculously covetable, reimagining classic workwear using modern fabrics and technical finishes to create a pretty good looking collection, if we do say so ourselves. With Wax London new to The Idle Man, we spoke to one of its founders, Steffy Neceva to chat all things design and a love of London.
What's the first thing you do when you get to work?
Down a coffee. Black.
Where can we find you most of the day?
In soho on Bleak Street.
How did you first get into design?
We all got into it in different ways but we all had a joint interest in making menswear which is manufactured in London.
How important do you think a college or university education is for designers?
It is very individual - university is good for finding your own aesthetic. It gives you time and a space to experiment. Work experience on the other hand is just as important as you learn all the logistics which university never teaches you.
What inspired the latest collection?
AW17 was all about textures and fabrications - we wanted to marry a Scandinavian winter closet with British details and Italian fabrics.
What's your favourite piece from the current collection?
The Penrith coat. It is a heavy, double-breasted coat with a faux shearling collar - it's perfect for winter and will keep us warm throughout the cold months.
What are your aims for the next season?
We are very excited about SS18. We had a friend moving to LA and that sort of became our starting point - looking at the LA style in the 70's and mixing it up with old school British workwear silhouettes. There is a lot of corduroy and floral prints in there - we can't wait to wear our Made in London Cornflower Corduroy Jacket.
Who, if anyone, inspires most of your collection? Any particular muse?
We think that Wax London really is a homage to our hometown. We love the diversity and the talent which London brings. It always starts with our friends - looking at what they like to wear, but we can't deny how much London, which is the epitome of multi-cultural, influences us.