As one of the world's leading workwear manufacturers, being fit for purpose is the core of what Dickies does best. Check out how the iconic American brand came about in our complete History of Dickies.
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Drawing from its rich American workwear heritage, Dickies has embraced the modern direction of men's fashion while staying true to their utilitarian, blue collared roots. Heritage is word used often in the industry but Dickies claim to a Heritage background could not be stronger.
The History of Dickies
1918 - 1950
Back in 1922 when C. Don Williamson started a small family company with his father and cousin we doubt they could have imagined just how influential what they were creating would be. First coming together in 1918, the family founded the U.S. Overall Company, this would go on to become the Dickies only a few years later.
in 1922, C. Don Williamson joined with his father and cousin to buy 100% of the overall company on a one-third-each basis and renamed it Williamson-Dickie Manufacturing Company. Williamson-Dickie Mfg. went from a small manufacturer of bib overalls to become the largest manufacturer of work clothes in the world.
1950 - 1990
Late 1950’s, after a successful war service, Dickies expanded to new markets - predominantly in Europe and the Middle East, where Texan oilmen introduced Dickies workwear to Middle Eastern oil fields. The integration with labour markets internationally proved to be a key move in the history of the brand, from which they experiences exponential growth.
In 1989, a UK branch of Dickies was created in Somerset - bringing tough, durable and affordable workwear to British soil. With this serving as a British, and European, hub - they continued to develop the range of products available and promoting nationally which led it to it's current status as the leading workwear manufacturer in the UK.
1990 - Present
The rugged styling and performance of Dickies clothing began to draw the attention of American youth culture in the early 1990’s, this trend then followed through to Europe, where the popularity of the brand among young people continues today. This, paired with celebrity approval from the likes of Justin Timberlake, Avril Lavigne and TLC made Dickies one of the most popular casual brands of the time.
Today, Dickies carries an extensive range of workwear including coveralls, trousers, shirts, jackets, fleeces and bodywarmers. Furthermore, a wide selection of high performance products comprising of foul weather protection, high visibility garments and flame retardant workwear is also available.
Today, The authentic dedicated users have influenced the rest of the world and created Dickies as the poster boy for a no-nonsense brand that is a little rough around the edges. Dickies has become so much more than just Workwear in the term: clothes just to work in. It has become part of so many various ways of expressing yourself and your specific lifestyle.
Starting from 2016, Dickies Streetwear has rebranded as Dickies Life. This change is brought about by a realisation at Dickies that the brand is about much more than the word ‘streetwear’ could ever hope to encompass. Dickies have always been about more than just the clothes, and Dickies Life is a recognition of the styles and subcultures that surround the brand.
Your Quick Guide to The History of Dickies
- First coming together in 1918, the family founded the U.S. Overall Company which would then go on to become Dickies.
- Late 1950’s, after a successful war service, Dickies expanded to new markets - predominantly in Europe and the Middle East.
- In 1989, a UK branch of Dickies was created in Somerset.
- The rugged styling and performance of Dickies clothing began to draw the attention of American youth culture in the early 1990s.
Dickies will always stay true to its identity and vast heritage with its classic's such as the bib overalls and the Original 874 chino, but are also evolving with the times to meet the needs of their customers.
One thing is for sure, almost 100 years after the company’s introduction, workers all over the world, whether they are tattoo artists, skaters, custom bike builders or construction workers, still choose Dickies as their number one choice when it comes to durable, functional, rugged garments that are stylish but never fancy: quality clothes for hard workers!