Everyone owns something denim. More than likely - a trusty pair of denim jeans that are worn on heavy rotation. With micro trends and new ways to wear denim emerging and dissipating more often than you change your socks, we've decided its best to keep things simple.
Originally designed to be overalls for the working man, the now class-less fabric has been adapted into a variety of shapes, designs and colours. While there are no strict rules on how you should wear denim, as with most clothing, guidelines do apply.
Blue denim - the classic. From the palest blue wash through to inky navy, your selected shade of blue really matters, with varying shades creating completely different looks. While darker shades retain smarter dress connotations, we suggest moving to the lighter end of the spectrum if you prefer to keep things casual. The Idle Man Dad jean places itself smack-bam in the centre of blue denim hues, earning it a solid all-rounder position in the denim charts. The looser fitting Dad shape keeps the classic shade contemporary. We are wearing ours with YMC's SS20 Rugby Stripe shirt.
Keeping it classic applies to denim silhouettes as well as denim shades. Wide-leg, skinny, flared and cropped variations all bring their own silhouette-shaping benefits to the table but for us a good tapered-leg jean takes the crown. Loose enough to be comfortable but straight enough to look sharp, its an all-rounder regardless of your physique. Edwin and Lois offer tapered styles in smart Ecru and Indigo denim.
It took denim kings Levi Strauss a decade to realise that denim was not only a great fabrication for jean construction but also for hard wearing jackets too. The introduction of the denim jacket brought with it a new trend which also blessed us with that Britney Spears and Justin Timberlake moment. Double denim. Since the early noughties double-denim has made several brief come backs. But if top-to-toe in tonal denim isn't for you, then a complete contrast in colour is a great way to get on board.
Looking to smarten things up a little? The oldest trick in the book is to opt for black. Black denim is a trusted favourite for nights out on the town with a shirt and a pair of smart shoes.