SS17 Trend: Southern California

SS17 Trend: Southern California

Ever wanted to funnel some LA subtlety into your everyday wardrobe? Then the Southern Californian trend will be perfect for you. With loose, easy-to-wear shapes and bold colours, it's a trend that's making waves on both sides of the pond. 

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We all have an image of what life is like in Southern California; the sun, the people and most importantly, the style. Plastered all over social media, the image of living in Southern California is almost dream like, however, you don't have to catch a flight nor do you have to up sticks and move there, you can channel the LA cool style right here (even if the weather doesn't match).

The Basic T-Shirt

The Californian look is all about minimal and effortless cool and to master that, its all about building a sound wardrobe of basics. A crisp white t-shirt is essential in achieving that laid back attitude that Cali locals are famed for. Keeping the style of tee loose fitting and slightly longer in the sleeve is perfect for those hot Californian days - after all, the Venice beach skaters are infinitely more stylish than the muscle-baring tees of the infamous body builders.

Whilst we might not get the weather to match, a good quality t-shirt is always going to make an appearance in your wardrobe. Wear with a pair of wide leg worker trousers in a contrasting colour, turned up to show off an equally fresh pair of kicks to complete the Cali cool look.

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Layering Cuban Shirt

The cuban shirt has made a huge comeback over the last few seasons. With retro vibes, the shirt is a great addition to a Cali-inspired wardrobe and will work in a whole host of casual looks. Southern California style clothing is all about adding subtle pops of colour, and the Cuban shirt is a lot more laid-back that it's in-your-face cousin, the Hawaiian shirt. Wear open over your classic white t-shirt for a Cali native nonchalant vibe.

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Venice Beach Skater

Southern California is renowned for some of the world's best skaters, so it's only natural that a huge part of Cali styling revolves around the effortlessly cool skater look. Cargo shorts are not only a practical must-have, but are a great casual alternative to smarter chino styles. A camouflage print is the epitome of the skater look, and looks great worn with a clashing pop of colour on top.

Hoodies are a staple in the Californian wardrobe for when the cooler nights draw in - but if you're going for the look anywhere outside of the sunny state, you'll probably be wearing yours a lot more often. The ultimate in skate shoes, Vans are the perfect addition for a true Southern Californian look. Wear yours with white socks pulled up high, grab a skateboard and you're good to go.

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Layered Workwear

Workwear is having a big moment, and it's huge within the Southern California SS17 trend. It's all about loose shapes, wide legs and bold colours. Brands like Carhartt WIP and Dickies are massive players, and have ranges of styles guaranteed to suit every taste and body type. For workwear trousers, stick to neutral tones of khaki, green or stone for a lighter summery look that's perfect for Cali days. Style with a baseball cap in a pastel tone for that classic LA cool finishing touch.

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On That Note

The Southern California look is all about nonchalant cool vibes - zero effort, but maximum impact. Retro skater vibes underline the look, so stick to wide leg trousers and layered shirts over tees to get that laid-back LA style. Play with loose shapes and add a unexpected pop of colour for a finishing touch - it is summer, after all.


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