Puma X Diamond Supply Co Release New Collection

Puma X Diamond Supply Co Release New Collection

The long-standing partnership between Puma and Diamond Supply Co. has teamed up once again for a summer collaboration inspired by the concept of "California Dreaming".

The brand new collection which launches on the 25th May is the return of the partnership between Puma and Nick Tershay (aka Nick Diamond). Diamond is originally from San Fransico and moved to LA, California in pursuit of his dream to create, what is now, one of the biggest and most authentic skate and streetwear brand in the industry. So Diamonds involvement with this creative venture is like a perfectly put together jigsaw. 

The collaboration is a skate-inspired collaboration which will introduce a wide new selection of footwear, apparel and accessories with bold and striking logos and tie-dye effects. The textures of the collection will be inspired by backyard pools and skate-bowls mixed with the vibrant colour palette to reflect the dreamy LA sun.

Using soft tonal leather, the footwear is taken to a new level with some designed with reflective overlays which sit on a full translucent iced sole, whilst others have vintage hues with brilliant white cotton laces. The shoes are the classic court style which is well loved by the Puma audience with a unique tie-dye effect which on some of the collection extends to the shoelaces. The whole range will have you feeling immersed in the summery LA pools.

Check out the collection below.

Photo credit: PUMA


Photo credit: PUMA


Photo credit: PUMA


Photo credit: PUMA

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