Your Guide to London Collections: Men SS17'

Your Guide to London Collections: Men SS17'

With fashion week only around the corner, all eyes have turned to London as the fashion industry descends upon the capital for the latest and greatest in menswear. Check out our complete guide on everything you need to know about LCM, including all the labels you should be looking out for this season.

Read more Men's Style Guide features.

Let's face it, the average man has about as much interest in London Collections: Men as he does a beauticians chair; he doesn't want to know about it, but probably should. Regardless of this, whether you're a fashion-phobic kinda fella, or a sartorially supreme street style star; what goes on at LCM will effect you (or your wardrobe) in one way or another.

What Exactly is LCM?

In a nutshell, LCM, or London Collections: Men, is an industry event for menswear press, buyers and other fashion insiders to preview new and established designer's upcoming collections ahead of time.

For example, this weekend's shows will be displaying Spring/Summer 2017 clothing collections. The reason they do things so far ahead is purely for practicality; it allows buyers to place their orders, press to plan editorial shoots and both retail and brand advertisers to roll out their campaigns ahead of time.

Now in it's fifth year, this season will see the return of several homegrown talents such as; Mackintosh, J.W. Anderson and high-street behemoth, Topman as well as internationally acclaimed brands such as Coach and Xander Zhou bring their wares to the London stage.

What to Look Out for This Season

With a serious amount of brands showcasing at this season's LCM, it can all get a little overwhelming when it comes to weeding out the ones that you'd actually wear. With this in mind, we've compiled a list of our favourite designers, what they've done previously, and what to expect this season.

Day One: Friday


Kicking off LCM, Topman Design is always the first show of the weekend long event. Being a high-street brand, you can expect to see wearable, understandable fashion that will translate directly to the high street.

Autumn/Winter 2016: A mixture of seventies, eighties and nineties grunge.

Spring/Summer 2017: British summertime inspired luxed up holiday essentials.

topman design
PHOTO CREDIT: Vogue Runway


With their roots deep in British heritage, Barbour are known for their exceptional outerwear, especially waxed jackets. Looking for a light, spring jacket? You'll find one here for sure.

Autumn/Winter 2016: Barbour at its best, waxed jackets and layering galore.

Spring/Summer 2017: True British getaway garb, festival wear essentials and a whole lot of bucket hats.


Universal Works 

Yet another British brand, Universal Works create contemporary, accessible and, most importantly, wearable pieces for the guy who wants to look good, without standing out.

Autumn/Winter 2016: A bohemian, blue collar inspired collection of menswear staples.

Spring/Summer 2017: Cuban inspired, work-wear centric light jackets, trousers and printed shirts.

universal works
PHOTO CREDIT: Universal Works

Oliver Spencer

Oliver Spencer excels in excellently tailored pieces in exceptionally high quality materials. With a preference for British craftsmanship - around 40% of his collections are made in the UK.

Autumn/Winter 2016: Smart, retro pieces in a London meets Africa vibe.

Spring/Summer 2017: A exceptionally smart, summertime capsule wardrobe - one of our favourites so far!

oliver spencer
PHOTO CREDIT: Vogue Runway

House of Holland

Headed by fashion personality Henry Holland, the House of Holland is known for it's fun design elements and quirky approach to fashion. SS16' was the brand's first foray into Menswear, so bigger, and better things are expected for their second season.

Autumn/Winter 2016: Slogan heavy casual wear, and colourful, printed tailoring.

Spring/Summer 2017: Slogans galore, once again. The House of Holland's SS17' collection makes even the most mundane of British household brands seem acceptable to wear. Jeremy Scott effect anyone?

house of holland


CMMN SWDN draw inspiration from youth subcultures to produce interesting, contemporary capsule wardrobe heavy collections complimented by a selection of fashion forward statement pieces.

Autumn/Winter 2016: Seventies inspired, outwear heavy collection in dusky, autumnal colours.

Spring/Summer 2017: Drawing inspiration from Marrakech; SS17's lineup was laden with vibrant colours, clean silhouettes and light outerwear.

cmmn swdn

Day Two: Saturday


A brand that's been around for over 200 years, Mackintosh are one of the leaders of British design when it comes to outerwear. The popular style of raincoat (mac, rainmac, etc.) gets its name from the labels founder, Charles Mackintosh.

Autumn/Winter 2016: Mackintosh exhibited what they do best; clean, well made outerwear with a contemporary twist.

Spring/Summer 2017: A continued marriage of traditional styles with updated contemporary prints and fabrics.


Hardy Amies

While the man himself is better known for his beautifully elaborate dressmaking for Queen Elizabeth II, the brand is more synonymous with refined tailoring and British flair.

Autumn/Winter 2016: Expectedly clean, sharp tailoring - a staple heavy collection.

Spring/Summer 2017: Summertime outerwear, relaxed tailoring and light denim separates.

PHOTO CREDIT: Vogue Runway


YMC design clean, contemporary and stylish clothing for the modern, style conscious man. You won't find your next statement piece here, but a collection chocked full of essentials.

Autumn/Winter 2016: A dark, contemporary collection with a light dusting of folkish nostalgia.

Spring/Summer 2017: Quintessential, smart YMC with African influenced prints and styling.


Casely Hayford

A father and son duo, the generational gap is evident throughout their collections. Traditional clothing with elements of counter-culture and anarchy. Or “innovation through tradition”, as they call it themselves.

Autumn/Winter 2016: One of the most talked about of the season, a culturally rich collection with several influences from sgt. pepper to 90s rave - not a combination you'd typically find, eh?

Spring/Summer 2017: Relaxed, yet clean mixture of 70's rock and 00's grime influences. Casely Hayford also introduced womenswear for the first time this season.

casely hayford
PHOTO CREDIT: Vogue Runway


Modern, expressive and progressive, Qasimi is a brand that pull on elements of history, architecture and military uniform for inspiration. Yet even with such a culturally rich foundation, manages to stay relevant, refreshing and modern.

Autumn/Winter 2016: A comeback collection of rich, textural printed fabrics and opulent shearling.

Spring/Summer 2017: Light, linen-heavy collection inspired by the teenage muslim community in east London.

PHOTO CREDIT: Llivane Lawson

Alex Mullins

Having worked under Alexander McQueen, Jeremy Scott and Kanye West; Alex Mullins started his own label in the Spring of 2013. Clearly drawing inspiration from his previous employers, his collections tend to be quite conceptual and design-led.

Autumn/Winter 2016: Typically fashion forward collection with ripped denims and exaggerated silhouettes.

Spring/Summer 2017: Conceptual, experimental and visually impressive - not the most wearable of the bunch, however.

alex mullins
PHOTO CREDIT: DazedDigital

Lou Dalton X Jaeger

After last season's runaway success at LCM; Lou Dalton has teamed up with Jaeger once again to create another, expectedly fantastic, capsule collection. You can expect some seriously stylish, well designed and wearable pieces.

Autumn/Winter 2016: Critically acclaimed collection showcasing what Lou does best; outerwear.

Spring/Summer 2017: The partnership continues with another solid, wearable and stylish collection in a muted palette of dark blues, khaki greens, black & white.

lou dalton x jaeger
PHOTO CREDIT: Lou Dalton x Jaeger

Day Three: Sunday


The burgeoning Irish designer has been at the forefront of the genderless, androgynous movement in fashion for several seasons now. You can expect unusual cuts, interesting prints and both undersized and oversized garments; then again, you wouldn't expect any less from the winner of both mens and womenswear designer of the year 2015.

Autumn/Winter 2016: Oriental influences, knitwear and flowing, androgyny-centric pieces formed the basis of Anderson's AW16' collection.

Spring/Summer 2017: While a little daring for the average man; light outwear and colourful knitwear will translate well to retail.

jw anderson

Richard James

Richard James can best be described as a traditional Saville Row tailor with a refreshing, clean and modern aesthetic. You can expect exquisite tailoring in slim-fitting silhouettes; perfect for slimmer guys looking to suit up.

Autumn/Winter 2016: Timeless classics with a slim, clean and contemporary undertone.

Spring/Summer 2017: SS17' brought us a variety of smart casual summer wear and, of course, clean light linen and seersucker tailoring in a selection of pretty pastels and airy blues.

richard james
PHOTO CREDIT: Richard James


Joseph is well known for it's contemporary, clean designs and exceptional quality knitwear. Having served the British consumer for decades now, they rarely get it wrong.

Autumn/Winter 2016: Typically clean designed pieces in a muted colour range.

Spring/Summer 2017: Full of stylish essentials for the man looking to buff out his wardrobe, including; light trench coats, linen shackets, spring knitwear and statement shearling.



Having served the British public for just under a century; Belstaff have recently undergone a complete luxury overhaul. Expect high quality outerwear in traditional shapes and luxury fabrics.

Autumn/Winter 2016: Robust outerwear collection with copious amounts of shearling and fur.

Spring/Summer 2017: A Steve McQueen, biker inspired collection full of statement leather, both jackets and trousers, and a selection stylish dusky jackets in camo and khaki.


Day Four: Monday

John Smedley

John Smedley is a British label that designs quality essentials for the everyday man. Interestingly, all of their clothing is both designed and manufactured in the UK.

Autumn/Winter 2016: Knitwear heavy collection inspired by the British abstract art movement of the 1940s.

Spring/Summer 2017: Simplicity at it's finest; the SS17' collection was inspired by architecture, and such, comprises of clean, simple pieces with abstract, geometric prints and patterns.

john smedley
PHOTO CREDIT: John Smedley


Coach have recently begun to reclaim their title as one of America's most sought after brands. Since appointing a new creative director only a couple of years ago, the company has gone from strength to strength. If you're looking for the perfect shearling jacket, look no further.

Autumn/Winter 2016: A Bruce Springsteen inspired fur, shearling and down jacket extravaganza.

Spring/Summer 2017: Commercial, yet artistic collection of printed separates, fringed bombers and leather jackets complete with artist illustrations.


Liam Hodges

With hip-hop, punk and rap being among some of the influences that drive Liam Hodges collections; the Kent-born designer caters to the masculine, working man who desires luxury without the pretentious attitude.

Autumn/Winter 2016: Balaclavas, tracksuits and boiler suits in bold blues and prints.

Spring/Summer 2017: Hodges take on all-American workwear looked far more wearable than one would have expected. Boiler suits, bombers, chopped up sweaters and fringing everywhere made for a strong lineup.

liam hodges

Blood Brother

A truly youth driven brand; Blood Brother has a massive cult following across the globe thanks to their conceptual, contemporary designs. Easily styled up or down, the collections consist of a mixture of both staples and statement pieces.

Autumn/Winter 2016: Predominantly earthy toned collection full of cropped pants, raw denim and newspaper printed pieces.

Spring/Summer 2017: Blood Brother's SS17' collection was full of incredibly stylish, yet wearable pieces; look out for the beige trench coat - nothing short of fantastic.

blood brother
PHOTO CREDIT: Blood Brother

On That Note

And there you have it! Men's fashion week might seem a little intimidating or overwhelming when all you see is the outrageously dressed men and women plastered across the red tops, but this isn't the real LCM.

Spotted a few brands that you like? Keep popping back to this post for daily updates on what the brands above have done for their Spring/Summer 2017 collections!


The Manual

  • Style
  • Life
  • Collective
  • Grooming
  • News
            Summer Style Guide

            Summer Style Guide

            Are you in need of a little style inspiration? We have handpicked our favourite summer pieces to have you looking your very best on every occasion.

            read more