Introducing The Levi's Customised and Tapered 501

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Like the Lacoste polo shirt and the adidas Superstar, the Levi's 501 is one of those iconic pieces that's stood the test of time - never going out of fashion but not necessarily being in the limelight either.

Originally designed in 1944, the 501 has been embraced by a myriad of different tribes over the years with each one stamping their own individual signature on it. However, with the gradual move towards more slimmer fits during the last decade or so, Levi's experienced an increasing amount of request for this classic 501 style but with more of a modern fit. So to acknowledge this the Levi's Customised and Tapered 501 was born.

The updated Customised and Tapered 501 silhouette sees a lower rise, a relaxed cut through the thigh and a tapered leg. It's also available in a selection of different washes, a number of which we currently have in store.

So if you're wondering what the updated style looks like be sure to peep the video below.

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