How to Wear Nike Air Max 90's

How to Wear Nike Air Max 90's

Nike are one of the worlds most iconic sneaker footwear brands. They have lead innovation in sport and style trainers for years, with the Air Max 90's being no exception. Here's all the top tips on how to wear this classic sportswear shoe. 

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Over the years, the Air Max 90's have evolved into one of the brand's most well loved trainer ranges. The distinctive chunky sole helps display the visible air cushioned heel, making this a loud and proud shoe that is easy to love.

Over the last decade trainers have become a huge part of men's fashion and popular culture. So much so, that for a man to not own a good pair of trainers today, would be extremely unusual. However, there's so many trainers out there that it can often be hard to know what you should wear them with. Well, fortunately for you, with a little bit of know-how it's not that hard.

Nike Air Max 90

The Nike Air Max 90 is the perfect mix between a sportswear trainer and a fashionable sneaker. As the crossover between sportswear and fashion has become greater, trainers like the Air Max 90's have become increasingly worn not as a means to work out, but as a means to look stylish. When music stars like Eminem and Charles Barkley are wearing them, it's not hard to see how either. There are also rumours that President George W. Bush had a pair custom made for him.

As already mentioned, the distinctive air cushioned heel gives the Air Max 90's their main defining feature. Nike creating the Nike Air technology to give sporting shoes a more cushioned and supportive sole. What began as a practical innovation then transformed into a defining feature of the look and style of the shoe.

The original design also included ribbed plastic panels and a variety of lacing options, making them an extremely versatile sneaker. To increase grip and traction the rubber outer sole has flexible grooves built into the design. Making them practical for exercise as well as style.

How to Wear Nike Air Max 90's - Star Styles


Like many of Nike's famous trainers, the Nike Air Maxes are not afraid of the limelight. Many famous music artists have donned the Nike Air Max, firmly establishing them as one of Nike's most iconic ranges.

Eminem has such a love for the Air Max 90's that he has produced his own custom range. Although he has made many custom Nike trainers, the Air Max 90's are particularly rare to find. They are covered in blue and green patent leather, and even have a signature from the man himself on the side. However, if you wanted to get yourself a pair of these, you'll be looking at parting with around £6000. So, time to get saving.

eminem nike air max
PHOTO CREDIT: Jwdanklefs

Other than complaining about his mum and ex-wife, Eminem is pretty well known for wearing great hoodie and short combinations. In this style he has managed to create a perfect casual yet rugged style that is both cool and comfortable. How about wearing a pair of black and white Air Max 90's with a black hoodie and camo shorts. Although you can wear more or less any t-shirt underneath, a classic plain white or black tee is always going to be a winner with this outfit.

The pattern from the camo shorts will act as the centre piece to your look. Therefore, wearing a plain monochromatic t-shirt is a good way to balance the combination without confusing the outfit. Wearing some sleek black and white Air Max trainers is the perfect way to finish off this look, and stops it from becoming too casual.

eminem nike collage
PHOTO CREDIT: Mixx-discotheque | Asos | Nike | SHOP: Hoodies | Shorts | Trainers

Dizzee Rascal

From one of America's most famous rappers, to one of Britain's. Dizzee Rascal is one of the UK's biggest grime artists out there and is now famous for more than just his raps. In this instance, Dizzee has kept his style in a similar tone to that of Eminem by wearing the Air Max 90's in a casual but fashionable outfit.

Whereas Eminem opted for shorts, Dizzee has decided to wear his Air Max's with a pair of light blue jeans. Due to the versatile and relaxed nature of the sneaker, you can wear Air Max 90's with many different styles of leg wear, including a pair of light blue straight cut jeans. Combine this with a red hoodie or sweatshirt to match with the red detail of the infrared style trainers.

dizzee rascal nike collage
PHOTO CREDIT: Daily Mail | Nike | SHOP: Hoodies and Sweatshirts | Jeans | Trainers

White Air Max 90

Wearing completely white trainers is a style that can be notoriously tricky to get right. However, if done properly, wearing entirely white Air Max 90's can be a great way to make your outfit seem more crisp and stylish. One of the best things about having an entirely white pair of sneakers, is that they can be combined with a whole host of different outfits. Due to their neutral colour, it's pretty easy to find clothes that will go well with white Air Max 90's.

If you're looking for a relaxed and stylish winter outfit, whit not try combining white Air Max 90's with a black tracksuit ensemble. The contrast between the black of the joggers and the white of the sneakers will create a nice minimalist balance to your look. Add a light coloured rain mac over the top to add some extra detail and to stop the outfit becoming too casual.

white nike collage
PHOTO CREDIT: Be Street | SHOP: Jackets | Hoodies | Joggers

How to Clean Air Max 90's

The main issue you're going to encounter with wearing all white trainers, is keeping them clean. However, fortunately there are ways in which you can clean white trainers and make them last as long as possible. To clean your white trainers you will need

    • Bowl of warm water
    • laundry detergent
    • Damp cloth
    • Scrubbing brush
    • Toothpaste and toothbrush

Remember to apply some form of leather shoe protector after you have cleaned your Nike sneakers. The easiest protector you can apply is going to be a spray such as crepe protect. This is a quick and easy way to give your shoes a layer of protection against rain and small amounts of dirt. You can also use protection spray on more or less any material, not just leather, making it a very versatile product.

However, if you're looking for a more extensive protection for your white Air Max's, then you may want to use some proper shoe polish. When polishing white shoes, you have to be careful to only use white or neutral polish. Anything else will just stain and discolour the shoe.

Black Air Max 90

On the other other hand, if you're looking for something a bit darker, then some black air max 90's are the way to go. Although white sneakers can be extremely stylish, they can be annoyingly hard to keep clean, especially during winter, as well as being very bright.

Wearing black trainers will largely avoid the issue of dirt. Although we wouldn't recommend you walk through a swamp, getting your trainers wet or dirty won't be as much of an issue with black Air Max's. However, it's still a good idea to buy some protection spray or polish to help them last longer and not become scuffed.

Wearing a pair of men's Nike Air Max in black is also a great way to make an outfit appear instantly more refined and casually formal. Although you run the risk of looking like a chavy school boy, wearing black sneakers can make your outfit seem more formal without becoming too smart.

For instance, try combining some Nike Air Max's for men in black with a pair of dark black jeans. As apposed to the contrast created through wearing white trainers with black joggers, the black on black offers a nice monochromatic minimalist aesthetic. If you wear a dark overcoat and a casual shirt underneath then you will have the perfect smart casual outfit combination. This may be a great outfit for both casual days out, as well as a more formal setting.

black nike air mac 90 collage
PHOTO CREDIT: Jeffrey Herrero | SHOP: Jackets | T-shirts | Jeans

Infrared Air Max 90

One of the more famous designs Nike have ever produced is the Air Max 90's captivating infrared range. The infrared colour way was originally designed to emphasise the visible air cushion in the sole of the shoe. The combination of reds and greys has become one of Nike's most popular colour designs for a sneaker.

Despite its popularity, the infrared Air Max 90's can be slightly tricky to style due to their loud colour scheme. However, if you keep it simple and casual then wearing this iconic design can really add to your outfit. Try wearing a simple graphic T-shirt with a pair of grey jogger bottoms for a casual stylish look.

With trainers with loud and exciting colours, it can often be a good idea to wear more neutral and monochrome clothes to combine them with. This means that your outfit won't become too cluttered or loud and will give you a casual and fashionable sportswear look. Try adding some accessories such as a watch or hat if you're looking for some extra detail in your look.

infrared nike collage
PHOTO CREDIT: Lookbook | SHOP: T-shirts | Joggers

History of the Nike Air Max 90's

Originally known as the Air Max III, the 90's were made by Tinker Hatfield, one of Nike's most famous and decorated designers. As the designer of the majority of the Nike Jordan trainers, it's not hard to see how Tinker Hatfield has become a legend within clothes design.

In the year 2000 they decided to re-issue the Air Max 90's. It was then that they chose to change the name to include the year of it's release. One of the defining features of the Air Max 90's is its visible air cushion in the heel of the shoe. Nike had previously developed the innovative Nike Air technology and used it in other shoes. However, it wasn't until the Air Max 1 in 1987, that this became a visible feature of the shoe's design.

Your Quick Guide on How to Wear Nike Air Max 90's

  • Think about how you're going to wear them. The versatility of Nike Air Max 90's mean they can be worn with lots of outfits. Think about the occasion you want to wear them for and purchase based on this.
  • Take inspiration. As they're one of the most famous sport shoe brands around, Nike are worn by many music stars. There's no shame in taking tips from celebrities on how to wear clothes. If they look good, you can look good.
  • Keep your shoes clean. If you've just spent a load of money on some fresh new trainers, the last thing you want is for them to get dirty. Learn how to keep them clean, and maintain this, especially if they're white.
  • Keep your shoes protected. Other than keeping them clean, you should also keep your sneakers well protected to make them last longer. The best ways to do this are with polish or crepe protect spray. Both of these will give a protective layer to your shoes.
  • Experiment. The best thing about Air Max 90's is their versatile nature. Try out different outfit combinations and find some great styles. You can wear trainers in a casual sportswear outfit as well as a smart casual look.

On That Note

There's a reason Nike have grown to become one of the most iconic names in men's sportswear shoes. The Nike Air Max 90's are a perfect example of why Nike are as famous as they are. This classic trainer remains one of Nike's most popular shoes, and it's not hard to see why. With it's stylish and eye-catching design the Air Max 90 comes in countless colour combinations. However, if you're looking for something more traditional, they also look great in simple black and white colours. With a little bit of time and effort, you'll be styling this iconic trainer with ease.


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