Saturdays NYC is fast making a name for itself as one of the coolest lifestyle brands around. Founded in 2009, the brand has made their way out of New York and grown on an international level. With their latest collection now available on The Idle Man, we take a look back at how Saturdays NYC came to be.
In 2009, Saturdays NYC’s founders Colin Tunstall, Morgan Collett, and Josh Rosen combined their mutual love of surf culture with their interests in design, music, and coffee, amongst other things. The result? Probably one of the coolest stores in New York. Their Soho store features a coffee shop, artist exhibitions and surfboards alongside their menswear collections, becoming the go-to downtown hang-out.
So how did Saturdays NYC actually start out? For the founders, the creative process in designing their first collections came completely organically, with New York providing constant inspiration – art gallery walls, out their office window in Tribeca and on the streets. But one of the biggest influences for the brand is the New York surfing culture.
The city does have a long history of surfing, but it’s only been in the last couple of years that the scene has taken off, with Saturdays NYC leading the movement in the fashion world. Being so close to the beach alongside a massive culture of commerce, style, and culture, the New York surf culture is actually pretty unique. For them, surfing is less of a sport, but more of a lifestyle prerogative, revolving around travel, culture, and iconoclasm.
But as if they haven’t got fingers in enough pies, the brand have also turned their hand to journalism, creating Saturdays NYC Magazine. With founder Colin Tunstall coming from an editorial background, the magazine was a bit of a dream for him, curating a timeless series of content and imagery that inspires and influences the way they think and see the world.
This definitely had an impact on Saturdays NYC’s overall aesthetic, gravitating towards a cleaner, minimal look that can be seen everywhere from their stores to the cut of their clothing. This identity is hugely important to the brand, creating a visual consistency across all their creative projects. Their radical yet effortless reinterpretations of menswear classics have even earned the brand critical acclaim globally, being named GQ’s Best New Menswear Designer of the Year.
So what’s next for Saturdays NYC? The brand now boasts nine retail locations and counts Japan as the latest fashion Mecca to conquer, but their focus still lies in expanding and perfecting their ready-to-wear collections. And with their latest range now available on The Idle Man, it’s definitely worth checking out.