The History of Native Shoes

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Founded in 2009, Native shoes was created with a global mindset from the beginning. It's this approach that has helped push the company to world renown in less than a decade. Read on for the complete history of Native Shoes.

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Established in Vancouver back in 2009, Native Shoes set out with a vision to create ‘Future Classics’ with lightweight, innovative EVA moulded shoes for men, women, and children. Since then, they've quickly expanded to coverage in over 30 countries across the globe with their unique designs and colourful styles.

Read on for the complete history of Native Shoes.

https://www.youtube.com/watch?v=dDrKKPKjPmk

The History of Native Shoes

2007 - 2010

On the way home from a snowboarding trip in 2007, Native's founder Damien van zyll de Jong was chatting to his friends about the possibility of starting a footwear company. While no real design concept was realised, he knew it wasn't going to be canvas or vulcanised shoes he wanted to create.

Having no real experience in footwear, Van Zyll de Jong had several friends in the industry with who he surrounded himself with. This, partnered with over a year in China learning about the manufacturing process, gave him all the expertise he needed to found his collection in 2009.

native
PHOTO CREDIT: Pinterest

2010 - Present

Initially deciding that he wanted to create user-friendly injection-molded EVA shoes, they quickly realised the restraints that such strict material constraints brought. Since then, they've been looking to incorporate other materials such as fabric uppers.

However, at the moment it's typically a completely EVA moulded single unit. While this does come with design constraints, it also carries its own set of unique benefits. Being a closed-cell foam, nothing can penetrate its skin making it completely anti-microbial - so no fear of smelly feet. Alongside this, they can incorporate almost any scent into their shoes through the manufacturing process - from cherry to banana, they can capture any scent they like.

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Native Footwear | PHOTO CREDIT: Pinterest

While they prefer to keep designs simple and minimal, Native may well bring alternative designs to the table in the future;

You can do a lot with it [down the road], getting into more technical shoes and more women’s-specific shoes.

- Damien van Zyll de Jong, Founder

This broad range of directions the brand can take, partnered with an intelligent global launch (as opposed to one in North America alone) has left Native shoes in a very exciting position for the years to come. They're currently available in over 30 countries already, not to mention large accounts such as Nordstrom, showcasing the determination of the founder and his supporters.

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Native Shoes Apollo | SHOP: Native Shoes

Your Quick Guide to The History of Native Shoes

  • Native was founded by a Canadian man, Damien van zyll de Jong in 2009.
  • The collection mainly comprises of injection-molded EVA shoes.
  • Native can incorporate almost any scent into their EVA shoes through the manufacturing process - from cherry to banana, they can capture any scent they like.
  • While they prefer to keep designs simple and minimal, Native will probably bring alternative designs to the table in the future.
  • Native shoes are currently available in over 30 countries worldwide.

Conclusion

And there we have it! A relative newcomer to the footwear game, Native shoes has seen impressive growth over the years which can only attest to their business savvy and confidence in their own designs. As everyone knows, the labels that do best are the ones that are sure of who they, and their customer is - this couldn't be a truer case with Native.

So why not pop over to our Native brand page to see what this unique brand have to offer by following the link below.

SHOP ALL NATIVE SHOES

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