With Nudie Jeans keeping us looking sharp over the years, we thought we'd catch up with their influential CEO Palle Stenberg, for an exclusive interview.
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Launching back in 2001 in Gothenburg, Sweden; Nudie Jeans has become a key player in the ever-expanding denim market over the last decade. With a focus on ethical production, Nudie has made a name for itself by catering to the demands of jeans wearers round the world with their comprehensive -and continuously growing - selection of styles, fits and finishes.
With their focus on quality jeans as well as customer care, they've gained acclaim from their denim and their jeans repair shop. As a core brand for us at The Idle Man, we wanted learn more about the brains behind Nudie; so we had a chat with CEO, Palle Stenberg, to find out what first ignited his passion with denim, Nudie Jeans' plans for the future and how to ensure your jeans age as naturally as possible.
Exclusive Interview with Palle Stenberg CEO of Nudie Jeans
Where Did Your Passion for Denim Begin?
When my Mum bought me my first pair of Levi's 501 back in the 80's. She got me two sizes too big and said “Palle, you have to grow into them”.
What do You Think has Helped Nudie Jeans Stand out and Gain a Loyal Following?
Timing and luck, of course, but mostly the passion we have for our brand. We’ve had the same people working for our brand for a long time and happily there are no investors chasing short-term profit. We’ve been able to pursue our original interests from day one.
How Important do you Think Social Media and Editorial Interaction is for a Brand Nowadays?
Very important, of course, but I still see Nudie Jeans as one of the world's best kept secrets. So there is still a lot to do, and a lot to learn to help spread the Nudie Jeans word.
What’s in the Pipeline for Nudie Over the Coming Seasons?
We have some new projects from Japan that you’ll be able to preview in both Pitti Uomo and in Berlin this summer. We are also participating in a real interesting collaboration coming up but it’s still very early so please stay tuned.
What’s Your Top Tip for Caring for Your Nudie Jeans?
First of all, use them your way. We are all unique and we will all therefore create our own unique wash depending on how we live our lives. Your jeans will become a mirror and a piece of your legacy.
Top 5 Items in Your Wardrobe that You Couldn’t Live Without?
My life essentials are my jeans, my t-shirts and my sweatshirts. I don’t need anything else.
What Music do You Listen to?
I’m actually a newcomer into the Country and Western genre, but in the 80s and 90s I used to listen a lot of Yazoo, Kraftwerk, Oasis, The Verve and the Swedish band, Kent. For us from Gothenburg, it’s also impossible not to mention our own King, Håkan Hellström.