Clean & Contemporary : MUJI's Linen Line

Clean & Contemporary : MUJI's Linen Line

The lifestyle and fashion store MUJI has introduced the use of organically-grown linen, a fabric increasingly rare in today’s world for their new SS19 collection.

Founded in Japan in 1980 as an antithesis to the habitats of consumer society at that time, MUJI has always had a contemporary and minimalist design concept. Choosing to emphasise the intrinsic appeal of creating clothing and household items with a purpose and an ability to suit all homes with their simplistic designs. 

Taking the process of designing back to the basics MUJI have always used a three-step process: selecting materials, scrutinizing processes and simplifying packaging. This SS19 season they have introduced a perfect, complement to warmer seasons, the brand's linen offering brings a contemporary silhouette to one of mankind's oldest fibres. MUJI’s menswear collection uses French Linen produced in Normandy, France: the flax is grown in moderately humid areas with large temperature fluctuations between day and night, yielding linen that is absorbent and quick drying.  

MUJI's designs are centred around the Japanese aesthetic of "su", meaning plain or unadorned and thus creating clothing which is simplistic is important to them. Simplicity is not merely modest or frugal but it could actually be more appealing that luxury.

Check out MUJI's brand new SS19 linen clothing below and visit their website to shop.

Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI


Photo credit: MUJI

 

 

The Manual

  • Style
  • Life
  • Collective
  • Grooming
  • News
            Summer Wedding Guide

            Summer Wedding Guide

            Feature image credit: He Spoke Style Deciding what to wear to a wedding can be tricky but don't fear as we have pulled together a few looks that'll...

            read more
            Summer Style Guide

            Summer Style Guide

            Are you in need of a little style inspiration? We have handpicked our favourite summer pieces to have you looking your very best on every occasion.

            read more