One of the finest brands in modern menswear, Portuguese Flannel design, create and produce their authentic clothing range.
For the past four decades, Portuguese Flannel have been helping men stay smart, stylish and timeless with their distinctive craftsmanship and designs. Staying true to their roots, the family run business sources only the finest and most exclusive fabrics to create their traditional shirts – one of the many factors in enabling them to accrue their legendary status. In recent years, the company has soared, making a name for itself across the shirting industry in Europe and, naturally, becoming one of The Idle Man's best selling brands. In a wold of ever growing fast-fashion brands accute attention to detail, luxury and tradition is not to be taken for granted.
The idea for Portuguese Flannel was largely influenced by their family heritage and the background of the founders, Antonio and Manuel Magalhães, Great-Grandfather João Magalhães. Textiles has always run in the family but this wasn’t the first path their Grandfather took. Starting out as an accountant he had great ambitions and his keen working drive lead him to become the manager. With his new found money, he bought his first mill and subsequently another new mill called Textil Vizela, in 1935. The mill was passed down to his grandson, the father of Antonio and Manuel Magalhães. It wasn't until after their father passed away and both mills were left to be run by their uncles that the the brothers wanted to go back into the textiles industry themselves and create their very own brand, which we know today as Portuguese Flannel.
Photo credit: Our Daily Edit
Always taking their inspiration from the country they are proud to call home, they’re inspired by “real people from both the coast and the mountains”. Going against the grain, the duo always strive to evade any trends and instead design clothing that is “timeless yet contemporary”. Their individual style has helped to establish a brand that takes notes from tradition and blends them with innovative patterns and cuts.
The Portuguese brothers value not only the importance of quality fabrics but the ethical and sustainable impacts of their shirts. As fashion stands a a key culprit in the environmental crisis, the Magalhães brothers ensure their customers that the clothes they purchase are worth their value as they are produced by master craftsmen using only organic cotton and other environmentally friendly materials. Down to the finer details, their shirts are buttoned up with either Corozo, Urea or Mother of Pearl buttons to cut down on their use of plastics, they even say their use of sustainable products “acquire a natural, beautiful and old-fashioned look!”