To celebrate 20 years of visible running technology from the 90s, PUMA has relaunched the famous CELL Endura from their 90's running archive in all its glory. Introducing the CELL for the modern day known as the CELL VENOM.
When PUMA CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. PUMA's launch party in London this week was also revolutionary in its immersive experience. Party attenders got to cut up PUMA trainers to deconstruct them, only to then be able to rebuild them from pieces into a new redesigned and reimagined shoe. A visual representation of the PUMA CELL VENOM.
Originally a training shoe made for high mileage runs, the CELL Venom arrives in a new context to celebrate 20 years of its history and heritage. Updated purely with new materials and production techniques, the sneakers feature a breathable mesh upper with suede and leather overlays which sits atop an EVA midsole and rubber outsole. With CELL cushioning technology at the heel, and a chunky, disruptive design, this OG-reissue is made for the street. Available in a striking White-Surf the Web and White – Fuchsia Purple colourway, expect to see more colour assortments in the next few months as well as exciting collaborations with BAIT, Overkill and Ferrari.
The CELL Venom had an exclusive pre-launch with Undefeated on November 29th followed by the global release on December 6th at Size?, Hanon and End Clothing and PUMA.com retailing £110.