Vetements is undoubtedly one of the biggest brands in the world and its pop-up stores and flash sales cause hysteria. As a follow-up to previous pop-ups, the French brand has put on another one, this time at Hong Kong’s Kai Tak Cruise Terminal.
Vetements causes a stir whenever it does anything, so when it opened up a pop-up store in Hong Kong, the response was hardly surprising. Recently Demna Gvsalia's Vetements came in at fourth on the Business Of Fashion's top brands list for the 3rd quarter of 2017, sitting alongside the likes of Balenciaga (which he also heads up), Gucci and Off White. After announcing that it would be hosting a pop-up store at a secret location, it transpired that the pop-up is inspired by the brand's move from Paris to Zurich, with its memorabilia and merchandise reflected this.
Available to purchase were a range of tongue-in-cheek pieces, ranging from Alpine inspired mugs and fridge magnets, which came in at $80 and $25 respectively. The pop-up also offered things like souvenir dishes, which was reflective of the brand's somewhat ridiculous items on offer at its Collete pop-up earlier this year (you could buy things along the lines of sleeping masks).
DHL stood as an official partner for the pop-up as part of its long term relationship with he brand (you remember those Vetements x DHL T-shirts that were on every fashionistas wish list).
You could also purchase many of the brand's collaborative items, which trust us, they have many of, plus you could get your hands on co-branded items like jackets and coats from the likes of Umbro, Tommy Hilfiger and DHL. Shoppers could also grab the latest of the brand's collaborative lines which has seen the creation of a Reebok sock trainer.
There were also a number of select installations which were provided by Ladies’ Market on Tung Choi Street, the Hong Kong street market where haggling is encouraged.
The Vetements Hong Kong pop-up shop saw streams of hypebeasts and fashion fans turn out to get their hands on some of the merchandise. It is truly the most insane pop-up yet, so get down there while you can (if you are in Hong Kong already of course).