Ever wondered what it's like to design for an iconic heritage brand such as Alpha Industries? Read on for our interview with their designer, Ben Birkl.
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As one of the most popular stateside brands at the moment, Alpha Industries, and their bomber jackets have been dominating the flight jacket market for over fifty years. Expectedly, for a new designer stepping up to steer the creative direction of such an illustrious brand comes with a serious amount of pressure.
Wondering how he'd found his role at Alpha so far, we sat down with Ben Birkl to find out a little more!
24 Hours with Alpha Industries Designer
How Does Your Morning Start During the Week?
Waking up at around about 7 AM, having a walk in the park with my dog, getting a coffee, back to bed then chill and checking the newspaper, Instagram, and Facebook.
First Thing You do When You Get to Work?
Again - COFFEE!
Where Can we Find You Most of The Day?
On my desk drawing sketches or in front of my computer.
Where Do You Get Inspiration for Your Collections?
From different street style around the globe, Fashion Weeks, Facebook Groups like the Basement and different Instagram Accounts.
Any Interesting Facts About Alpha Industries?
We currently developing new materials and working together with different shops on SMU’s and collabs.
What’s Your Favourite Piece from The AW16 Collection?
The light pink MA-1 Jacket! IT'S FLAMES!
What Are the Aims for SS17?
Lightweight materials, more men styles for women, and more super cool field jackets.
Get The Look: Alpha Industries
Although the possibilities for mixing and matching an Alpha Industries jacket are endless, it’s always good to have a little inspiration at the ready. This super casual, yet seriously stylish look is easily replicated with pieces from the average man’s wardrobe. Want the entire look? Follow the links to shop to your heart’s content!
Another simple ensembe, try mixing your Alpha Industries bomber with a plain white t-shirt, some joggers and some trainers. Simple, understated and timeless.