We took time out out to see what a day in the life of a top dog for one of Stockholm's biggest labels was like, in 24 hours with Cheap Monday's menswear designer Richard Hutchinson.
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Ever heard of a small independent label called Weekday? Probably not. That's because up until 2005, our beloved Cheap Monday, whose jeans we've lived in for the past decade or so, was in fact branded under the lesser known Weekday.
Well, not exactly 'lesser known'. Weekday, Örjan Andersson and Adam Fribergopen brainchild, open only Saturday's and Sunday's garnered a huge following of devoted customers when they launched their inhouse denim range. Offended by the mark up on some of the denim they stocked, the guys felt they had a duty to provide an affordable alternative that didn't fall short on the quality.
They called on their friends Björn Atldax and Karl Grandin to create the now iconic skull logo for their new product and in 2005 launched a full collection. And the rest, as they say, is history.
We caught up with Richard Hutchinson to find out what 24 hours in the life of a Cheap Monday menswear designer is really like.
How does your morning start before you head off to Cheap Monday's HQ?
I get up early enough to enjoy a good Swedish breakfast of coffee and sour milk with muesli – the coffee is essential as we swedes have a real passion for the good stuff!
What’s the first activity that needs doing when you get to work?
If I’m heading to the office I will be scanning social media before I arrive, catching up on what's been going down overnight. I like to be up to date on whats going on! Then of course I clear my emails and catch up with the team on our priorities and focus for the day. Every day is different and the days when I am on the road seeking inspiration and visiting stores often are the most fun.
Where do you get most of your inspiration from for your collections?
It really depends from season to season but I'm lucky to travel a lot which fuels my imagination and creative perspective. I take inspiration from everywhere each day, then it somehow all comes together when I take the time to organise my collected ‘data'.
I enjoy being part of and following various types of subcultures and am endlessly fascinated by groups and individuals. In the end what I put on the page for Cheap Monday is my own view and expression of a mix of so many varied and rich inputs.
Where can we find you most of the day?
Of course on a regular work day you’ll find me in the Cheap Monday design studio in Stockholm. I also like to hang out in that neighbourhood (Sodermalm) as it has a cool and relaxed vibe with great little stores, enterprises and people.
What do we need to be looking out for in the Cheap Monday SS16 collection?
New finishes on our popular denim fits such as Tight and Him Spray & work denim which is a fresh, relaxed tapered fit. Also our outerwear shirts, nuclear prints on sweatshirts, shirts and tees.
What’s your favourite piece from the SS16 collection?
Of course as we are a denim brand we have some great new finishes in some of our most popular fits, giving a bold modern look, as ever there are all shades of black going from clean & crisp all the way through to ripped, trashed and repaired styles.
We have a strong collection too, my highlights being towel t-shirts, shirt jackets, staple sweatshirts, knitted jumpers and nylon bombers.
What are the aims for AW16?
In AW 16 we are continuing to build on our strong denim offering, the main highlight piece is the black selvedge denim in our core fit Sonic.
We've really stepped up our jackets line to offer a cool way to complete your Cheap Monday look. My favourite jackets are a 70s police jacket inspired bomber and a parachute quilted thinner jacket for layering. The mens collection also has strong knits and great basic tees that should form the foundation of any A/W wardrobe.