Streetwear has dominated popular culture for years, with the originally underground culture now fully embedded in the mass mainstream conscience. While everyone might be doing it, there are still a couple of influencers leading in the way of uncovering covetable garms and innovative styling. We bring you a run-down of the top 12 streetwear Instagrammers that you need to know about.
Streetwear has become less and less of a niche movement, now embodying and influencing the majority of fashion trends, from fashion's elite to the high street. The current state of streetwear can seem completely removed from the esoteric scene that was once inhabited by only the most underground urban youth, who's culture revolved around skateboarding, hip hop, and most importantly getting their hands on the most coveted brands.
Things have changed, and streetwear is now undoubtedly one of the most accessible styles around, with sports-rooted brands playing a key part in the majority of wardrobes. And yet simultaneously, the term 'streetwear' is notoriously difficult to pin point, as it seems to cover so many aesthetics - now equally as influenced by celebrities and social media as from it's original origin, the street itself.
Yet while everyone is well and truly on the streetwear bandwagon, there are still some at the forefront of the game, leading the way in innovative street looks which undeniably influence mass culture's style. So who should you be keeping your eye open for? We've curated a list of the top 11 best men's streetwear Instagram accounts, with aesthetics ranging from hyped looks to classic styling, and from verified street style regulars to the new (and ridiculously young) urban youth. Check out what's going on in the menswear world beyond the realms of the catwalk, and you'll soon be leaps ahead in the sartorial style stakes too.
Leo Mandella: @gullyguyleo
There's not much of a better example of the power of social media than with Leo Mandella aka Gully Guy Leo. The 14 year old from Warwickshire has made a major name for himself over the past year or two, and has become undeniably one of the biggest streetwear influencers around - not to mention the owner of quite possibly the biggest collection of Supreme around. He's turned into a big of a celebrity in his own right at this point, and has done it all by acquiring the most coveted Supreme pieces while sticking to a bold street aesthetic to become one of the most prominent taste makers around.
Basement Approved: @basementapproved
We've told you about them before, and if you haven't heard of them by now, you really must be living under a rock. Basement Approved are the Facebook-based community, specialising in all things streetwear including reselling of the most illusive drops, in-depth discussions of the hottest streetwear brands and of course a large helping of Supreme discussions.
Given that they're the go-to for all things street, it's no surprise that their Instagram is the holy grail for progressive streetwear aesthetics. Featuring a good sprinkling of fellow influencers, you're sure to spot a few familiar faces to inspire you in your own streetwear styling.
Luka Sabbat: @lukasabbat
You may not have known his name, but we're sure you would have seen Luka Sabbat's face around over the past couple of months. He is quite literally everywhere at the moment - photographed at pretty much every fashion week and rubbing shoulders with fashion's streetwear elite, the self-proclaimed "Stylist-entrepreneur-Champion and model at request" is definitely one to watch.
He was first bought to our attention after streetwear guru Virgil Abloh recommended Sabbat to Kanye West for the Yeezy Season 1 show, and has since even been featured in the likes of Vogue. His Jimi Hendrix-esque look and eye for classic sportswear pieces has now earned him a place amongst streetwear's finest.
Blondey McCoy: @blondeymccoy
Skateboarder, brand founder, model and artist. Blondey McCoy has got it all going on, and at only 20 years old, it's no wonder he's got people talking - we're not jealous at all. Undeniably one of London's current cool kids, Blondey has shot to prominence through the power of Instagram, catching the eye of high fashion and streetwear alike, becoming the muse for both Valentino and Palace.
With his gold tooth, a brand under his belt (Thames London) and sponsors left right and centre, it's all too easy to shrug him off as "urgh another one of those sorts", but his impeccable streetwear taste and skating prowess can't be sniffed at.
Mister Mort: @mistermort
Now here's a bit of a different Instagram influencer that you should definitely check out. Mister Mort interprets streetwear in his own, very different, literal way. King of norm-core, Mister Mort snaps everyday people, going about their everyday life, but with an undeniable air of style about it.
He's now become a firm fixture in the New York streetwear photography scene, and can probably be held accountable for the resurgence of semi-ironic 'dad' styling - think bucket hats, snazzy shirts and Kanye-esque fluorescent worker jackets. While it seems that streetwear can sometimes take itself a bit too serious, Mister Mort provides a little bit of humour to your Instagram feed. You're welcome.
Ronnie Fieg: @ronniefieg
The King Midas of the sneaker world, Ronnie Fieg has become the go-t0 man for streetwear knowledge. With his own success with his New York-based label KITH in the bag, Ronnie has also mastered the art of Instagram influencing. He's become the go-to guy for the likes of Nike, Adidas, Asics, Puma and Converse - all of which have managed to get him on board for a plethora of sell-out collaborations.
Basically, if a brand wants their sneakers to fly off the shelves, they give Fieg a shout. Check out his feed for a wealth of exclusive gear and teases of upcoming collaborations that'll get your streetwear tastebuds tingling.
Lucien Clarke: @darkclarke87
He's the second skater to get a mention in our definitive list of Instagram's streetwear favourites, but by no means does Lucien Clarke come second place in the styles stakes. Skateboarding is a culture that isn't just about kick flips, grinding and the token Thrasher T-shirt, but it's pretty much taken over streetwear fashions from the traditional roots of hip-hop.
Part of Supra's skate team as well as a key member of London's skate collective Palace Wayward Boys Choir, Lucien's feed is full of obligatory Palace hook-ups, with his love for strong graphics and hooded clobber a stand out feature. Expect loud skate iconography and skills so good it'll make you want to pick up a board.
Tom Emmerson: @tom.emmerson
If you want to feel bad about all you've achieved by now, then you really shouldn't bother checking out Tom Emmerson. At only 17, he's worked with pretty much every face-of-the-moment, as well as collaborating with a whole host of streetwear brands. His photography is annoyingly good for such a young guy, with his feed heavily featuring candid kids, taking classic skate styling and mixing it with heritage vintage sportswear finds.
Using film for the majority of his work, Tom's photos are ridiculously of the moment, embodying the youth's current infatuation with all things retro - the colours are bold and the outfits are as real as the kids wearing them. Expect a lot of edgy city shots, with hints of the usual street favourite brands.
Too Hot Limited: @toohotlimited
The Walthamstow-based streetwear curators have been causing a stir in the scene of late, and have called upon the coupling of classic streetwear with terrace casual aesthetics to curate an extensive collection of covetable clobber. Hitting the zeitgeist for nostalgic garms on the head, Too Hot have cornered the youth market, after classic (and of course branded) sportswear pieces.
Their editorial is definitely worth a mention, with brash, loud graphics and surrealist elements setting Too Hot apart from the usual streetwear aesthetic. They proclaim to deal in “iconic cultural artefacts”, and with the likes of Stone Island, Burberry and C.P. Company throughout their feed, they're not wrong.
Ian Connor: @ianconnorsrevenge
He's gone through a faze of being a pretty controversial figure, but his Instagram feed is as streetwear filled as ever - although apparently his garms may not be all his, with members of the aforementioned collective Basement Approved crusading to return a hat to it's rightful owner after being 'stolen' by Connor himself.
The former muse of Kanye West, and appearing in every Yeezy season so far, Ian Connor can pretty much make anything look cool. Case in point, his unexpected co-sign with none other than Sketchers - now there's not many people that could pull them off. Expect grills galore, outrageous captions and a bit of celebrity pal spotting.
Motofumi "Poggy" Kogi: @poggytheman
He's pretty much the face of Japanese streetwear Instagrams, but the omnipresent influencer is also Creative Director for Japan-based retailer United Arrows & Sons. Better known simply as "Poggy", the fashion insider is a regular at global fashion weeks, and is famed for his infallible ability to mix classic tailoring with hints of contemporary streetwear.
Poggy is king of the Tokyo shopping scene, and is regarded as among the most influential individuals when it comes to men’s fashion - he's landed at the top of every men's best dressed list and recently got a mention in GQ's Best New Designers 2017. After already collaborating with the likes of Filling Pieces, Converse, and Greats, we're sure you'll see more streetwear styling from Poggy.
On That Note
Streetwear can be a conflicting business these days, and while the world and his wife has interpreted the culture into their everyday wardrobe, there are a couple of internet favourites that are leading the way in innovative inspiration. Whether you look to streetwear blogs, photographers, celebrities, or (the dreaded term) 'influencers', these stylish guys are shaping the way we see streetwear. They might be self-aware, self-promoting, but damn it they look good.