Welcome to the fourth feature from the new Collective Series by The Idle Man. Where we meet up with interesting men who either work in the creative industry, or we just admire the work they do. Styled in our most recent collection, and photographed by our Editor Cal McIntyre, read the full feature below as we believe it's more about what we do, rather than what we wear. To shop the products Charlie is wearing simply click the images.
Meet Charlie Clark-Perry, founder of SUPA Models which is exclusively a male only modelling agency established in 2013 that already has garnered a name for itself. With over a decade’s worth of experience working for modelling agencies in the fashion capitals, Clark-Perry found himself in a prime position to set up his own agency with his wealth of knowledge and experience, which prides itself on discovering and nurturing the best new talent in London and internationally. The agency has had a rapid growth spurt in its youth, managing some of the world’s best models and building up valuable relations with some of the top brands in the fashion industry. SUPA Model's catalogue of work already exudes creativity, editorial and quality.
Founded in 2013, SUPA quickly rose gained a valuable reputation with his representation of the industries top models such as Clement Chabernaud, Arthur Gosse, Tim Schuhmacher, Otto Lotz and Tobias Sorensen. Clark-Perry has worked with high end fashion houses, such as Valentino, Calvin Klein, Vivienne Westwood and Louis Vuitton to name a few, supplying the finest talent for their latest collections and campaigns. With these well-known brands seeking the best in the industry, SUPA has been enhancing the careers of established talent and bringing new emerging faces to the table whilst caring for them.
Building up his business with the intention to bring more opportunities for male models, who in fact on average earn less than women in the modelling industry, he has gained a diverse portfolio of models. Representing some of the most talked about male models, SUPA serves international names whilst scouting for fresh faces that could bring something new to the industry in the age of much needed diversity against the traditional beauty standards of the modelling industry.
Now one of the best in the business, SUPA has an enthusiastic and experienced team creating a unique and committed service. Stopping them in their tracks, The Idle Man is stepping in to pull Charlie Clark-Perry away for an hour to talk more about the man behind the label and to find out what the future has in store for the premium modelling agency. Styled in our Idle Projects premium coats and jackets, read the interview below and tap the images to shop the products Charlie is wearing.
What is at the heart of SUPA?
SUPA is all about inclusivity, family, and creating opportunities for young and upcoming models.
What is the biggest challenge you've faced?
Honestly, challenges are daily in this business. It's just something you have to learn to overcome. Challenges all seem equal in size, however I think the management of staff was the hardest thing to overcome.
How do you go about scouting for new talent? What do you look for?
You have to keep your eyes open everywhere. Whether it's festivals, shopping, holidays, weddings, or even going to the corner shop. We are always looking for diverse beauty that is individual.
What advice would you give to an aspiring model trying to be seen?
Be realistic and make as many contacts as you can and go to see every agent for advice - it will all vary.
What's your guilty pleasure?
I love Morris Dancing.
It if wasn't for SUPA, what other career may you have gone into?
I think I would have been a vet or something like an equestrian.
What may the future hold for SUPA?
World domination and international offices I hope.
What do you like to do in your own time?
Go to the gym and work more haha. But I love spending time with my husband, friends, and taking my dogs for a walk.
How does it feel after you've scouted someone such as Sol Goss, and you get to watch them grow and develop into a successful modelling career?
I feel like a very proud father. It's one of the most amazing feelings seeing your boys open a show, walking a show, or fronting a campaign.